As recent events have shown, you never know when a disaster will happen. Natural disasters like hurricanes, earthquakes or seasonal storms, or a man-made attack like ransomware and DDoS attacks, can cause a business website to be unavailable. Read on to learn about the importance of backing up website data so that your company can stay online during and after a disaster or attack.
Your Website is Your Online Brand
Your company website is a vital part of your digital marketing efforts. In fact, it is your digital storefront, where customers go to learn about your goods or services. Visitors can reach you after hours. Data is transmitted twenty-four hours a day, seven days a week, all year long. For the sake of your company’s brand reputation and your bottom line, this data needs to be available and secure. Even a brief outage leads to costly downtime. Costs may not end there, however. Unprotected, your website may be used to distribute ransomware causing your company to lose the trust of your customers.
The Importance of Backing up Your Website’s Data
Your website is your online presence representing your business philosophy, company culture, and ultimately your brand. Guarding it from downtime and compromise is important for several reasons. One reason is maintaining the trust of your customers. If they are not confident your company is safeguarding your brand, you may lose their business and also revenue. Yet another reason is that a natural disaster can disrupt your business for days or weeks at a time. If your website data is backed up properly, your website can be available during and after the disaster to support customers and employees.
Backing up your website and its data is crucial for keeping your business going, maintaining customer trust and avoiding penalties for not complying with data protection regulations. For additional assistance with digital marketing efforts, contact ClikCloud today.